Case study — Sitechecker

Full-cycle video that grew a B2B SaaS channel organically.

Sitechecker needed videos that help users act on their SEO tool and rank in search at the same time. We owned the whole process and turned the channel into a growth and support asset.

A recent video we produced for Sitechecker.

The challenge

Sitechecker is a technical SEO platform for agencies. The founder, Ivan Palii, saw two problems. The help center was thin, and users struggled to activate features inside the app.

The team wanted short, clear videos that show people how to fix the issues the tool finds. Better guidance meant faster activation, fewer support tickets, and a channel that could also pull in new users from search.

The brief was full-cycle. One person owning the plot, the location and recording setup, the editing, the thumbnail, the publishing, and the SEO. That is what we delivered.

How the videos got made

Choose a vector

Start from a topic the product already solves. For Sitechecker that meant a series on status codes like 404 and 422, where a viewer can convert into a user.

Check the competition

Look at how many videos exist, how weak the thumbnails are, and how few views they pull. Low competition on a high-intent topic is the opening.

Analyze with GSC

Export the pages that rank for the topic from Search Console. Sort by impressions and CTR to find the low-hanging fruit with real demand behind it.

Produce and optimize

Shoot a clear, short video, design a thumbnail built for CTR, and optimize the title, description, and tags so it ranks on YouTube and in Google.

The results

86 videos produced end to end. No paid promotion. Here is what the channel looks like today.

454K+

total views across the channel

1,893

net new subscribers, zero ad spend

10,110 hrs

watched by SEO professionals

1.8M

search and browse impressions

11.5%

average click-through rate

videos past 10,000 views each

Proof in the data

Two views of the same result. Steady channel growth over the production period, and video results holding positions in Google search.

YouTube channel before, during, and after the video production ran.

Google Search Console. Video results earning impressions and clicks in the SERP over the last 28 days.

I’m developing a B2B SaaS product called Sitechecker, and a few years ago I discovered that our help center was uninformative and there were issues with in-app user activation.

We decided to try adding short, informative videos that help our users quickly implement the recommendations of our tool. I am very glad that we chose Simon, the founder of Gravitately, for this task, since he knows how to organize the entire video production process himself: creating a plot, setting up the location and recording tools, editing, creating a preview image, publishing on YouTube, and SEO.

Simon brought our channel to 1,000 subscribers without investing in advertising, and the channel continues to grow organically. Our regular customers often point out the videos as one of the great values of the platform that competitors do not have.

I recommend Videorigin as a company with Gravitately experience in solving marketing and product problems using video.

Ivan Palii

Product owner, Sitechecker

See the work

Two examples from the Sitechecker channel. Same format, built to teach the fix and rank for the search behind it.

How to fix the 422 error

The flagship of the status-code series. Ranked first on YouTube, second in Google, and still the highest converting piece on the channel.

Chrome extension and Search Console insights

A product-led walkthrough that ties an app feature to a daily SEO workflow, aimed at the wider audience of search professionals.

Every video followed the same research-first method, so wins repeat instead of happening by luck.

Want this kind of channel for your product?

We plan, film, edit, and rank video that helps your users and pulls in new ones. Full-cycle, built on search demand.