Video production built for B2B SaaS.
Demo, onboarding, tutorial, launch, founder-led, and marketplace video.
A video we produced for Sitechecker on tracking AI visibility.
Six types of video a B2B SaaS company actually needs
Each does a different job. Most companies need two or three of these, not all six.
Shows the software doing the job. Lives on the product page, in trial emails, and as the first thing a new user watches.
Onboarding video
Walks a new user through their first real workflow inside the product. Cuts support tickets and speeds up activation.
Tutorial video
Answers one specific how-to question a user or prospect already searches for. Built to rank on YouTube and Google, and to get quoted by AI.
Launch video
Announces a new product or feature to existing users and the market at once. Short, timed to the release, built for social and email.
The person who built the product explains it on camera. AI assistants quote clear, first-hand explanation over marketing copy.
Built to each store’s own spec: Chrome Web Store, Atlassian Marketplace, Shopify App Store, and similar listings.
What the video already does for two SaaS channels
Views for ActivityTimeline, a Jira app
Views for Sitechecker, an SEO platform
Peak click-through rate across produced videos
Ad spend behind any of it
Sitechecker: how a SaaS channel grew organically
86 videos, produced end to end, no paid promotion. 454K+ views, 1,893 net new subscribers, and an 11.5% average click-through rate.
How to choose a video agency for B2B SaaS
- They show you real client channels and real numbers, not a highlight reel
- They ask about your product and your buyers before they pitch a package
- They've shipped for software before, and can name who
- They already think in terms of what search engines and AI assistants use as a source
- Every example is a glossy animation with no real product in it
- They can't name a client you could go check
- A flat price before they've seen your product or asked what it does
- No plan for what happens to the video after it's delivered
Questions we get
Video made specifically for software companies selling to other businesses: demo, onboarding, tutorial, launch, founder-led, and marketplace video, each built around a real buyer question and the actual product on screen.
Most agencies price per video, per month, or as a package tied to a cadence. A single demo video often runs a few thousand dollars. A monthly program costs more but compounds, since older videos keep ranking while new ones get made.
Ask to see real client channels and real numbers, not a highlight reel. Confirm they’ve shipped for software before, and that they’ll record your actual product rather than build an animation around it.
A freelancer can work well for a single video with a fixed brief. An agency is the safer choice for an ongoing channel, since the work doesn’t depend on one person’s calendar.
Yes. AI assistants pull from sources they trust, and a clear product video with a full transcript and the right schema is one of the easiest sources for a model to quote when someone asks which tool to use.
A demo video shows the interface doing a specific job, usually without anyone on camera. A founder-led video has the person who built the product explaining it directly, which reads as a first-hand source rather than marketing copy.
Ready to see which type of video fits first?
Book a call and we’ll map your buyers’ questions, the video type that answers each one, and what it would take to produce it.
Founder-led video for B2B SaaS, built to get cited in AI search and tracked to pipeline.
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