370K views for a Jira app, built on SEO-first video
We produce explainer videos for ActivityTimeline, a resource planning and time-tracking app for Jira.
Two years of steady work turned YouTube into a channel that ranks, converts, and lowers churn.
A recent explainer we produced for ActivityTimeline.
Why video became the growth lever
Most buyers of a Jira app do not read a landing page first. They search a problem on Google or YouTube, watch someone solve it, then install. Video is the one place where a buyer sees the product actually work.
So we did not chase views for the sake of views. Every video answers a real question people already search for. That is what turns a tutorial into a source of installs and fewer support tickets.
Across the produced tutorials, average click-through rate reached 6.26%, and the best videos landed near 15%. That is roughly three times the usual 4 to 5% benchmark on YouTube.
Two years of compounding results
This is the full YouTube channel we produce for. Totals are channel level. Click-through numbers are for the tutorials we made.
total views
watch-time hours
impressions
subscribers
avg CTR
Top videos by views and click-through rate. Source: YouTube Studio export.
Channel views before, during, and after we started producing videos.
How each video gets made
Pick a vector
We start from a product area that can turn a viewer into a user: capacity planning, time tracking, reports.
Check the competition
We look at how many videos cover the topic, how good they are, and how weak their thumbnails are. Gaps are the opening.
Mine the search data
We pull Google Search Console data in Sitechecker and sort by impressions and CTR. High intent plus low video competition is the sweet spot.
Produce and optimise
We script, record, and edit a clear video, then optimise the title, thumbnail, and description so it ranks on YouTube and Google.
Recent videos we produced
Same style, week after week. Clear product education that ranks and converts.
ActivityTimeline: one app for resource planning, timesheets and cost management in Jira
A full product overview that doubles as an install driver.
Jira cost management with ActivityTimeline: Finances module
A focused feature explainer for a newly shipped module.
Jira task estimation and workload management with ActivityTimeline
A how-to built around a real, high-intent search query.
Super valuable video content at a reasonable price.
We are really happy to work with Gravitately for almost 2 years now. During this period we released dozens of explainer and educational videos about our app, which had a positive impact on conversions and a decrease in churn. It is easy to communicate our needs and we never had issues with revisions, as they were always done promptly. My highest recommendation.
Product Manager, ActivityTimeline
Who this is for
- You sell a SaaS product that is easier to show than to describe.
- Your buyers search how-to and comparison topics on Google and YouTube.
- You want a channel that compounds, not a single viral hit.
- You want to hit 1M views.
- Your business is not a digital product.
- You need broadcast brand ads, not product education.
Questions we get
YouTube and Google reward consistency. Early videos can rank within weeks, but the compounding effect builds over months of steady output.
Access to the product and a short call per video to confirm the flow. We handle scripting, recording, editing, and SEO.
We combine your product areas with real search demand, using Google Search Console and Sitechecker to find low competition, high intent keywords.
Yes. Clear, well structured videos and transcripts help you show up in AI answers and YouTube search, not just classic rankings.
Want a channel that sells your product while you sleep?
We plan, produce, and optimise product videos that rank and convert. Let us talk about yours.
Founder-led video for B2B SaaS, built to get cited in AI search and tracked to pipeline.
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